You build the product.
handles the rest.

One gives your startup a crew of AI specialists for support, sales, marketing, compliance, hiring and operations. They work from one shared understanding of your company, and they ask before anything goes out.

From $40 a month · Bring your own API keys

One
Halden
Where a founder's week goes
  • The support inbox you answer at midnight
  • A security review holding up your biggest deal
  • The launch post that never gets written
  • The first hire you keep putting off

Hand off a job.
Watch it get done.

Halden is a fictional two-founder startup. Pick a job and one of its bots takes it, works from what the company knows, and asks you before anything goes out.

One
Halden
A fictional startup. The real One, running in the laptop.

Teach it your company once.
The whole crew works from it.

Your deck, docs, pricing and policies become one understanding of your company that you review. Each bot reads only the sources its job needs.

Shared understandingHalden206 facts from 8 sources, reviewed by AriKai works from 5 of 8 sources.

Pick a bot to see what it reads.

Reviewed by you

Nothing becomes shared knowledge until you have checked it.

Shared on purpose

You choose which sources each bot can read.

Traced to the source

Answers point back to the document they came from.

A specialist for every job
that isn't the product.

Each bot has one responsibility, an isolated computer to work in, and only the tools you grant it. Start with the jobs that take the most of your week.

Kai

Customer support

Answers customers from the help docs and the terms, and hands you anything that needs a founder.

  • Help desk
  • Mail
Morning inbox · Weekdays · 8:00 AM

Lena

Sales

Researches every lead, writes the follow-up, and keeps the pipeline honest.

  • CRM
  • Mail
  • Calendar
Pipeline review · Fridays · 4:00 PM

Milo

Marketing & launches

Plans launches and campaigns from one brief: the post, the emails and the newsletter, in Halden's voice.

  • Mail
  • Social
Weekly newsletter · Thursdays · 9:00 AM

Pip

Building

Builds landing pages, internal tools and prototypes in the Team Computer, and hands you a live preview.

  • Code
  • Web
Preview checks · Every day · 11:00 PM

Ada

Compliance & security

Answers security reviews from your policies, keeps the evidence current, and marks what's missing instead of guessing.

  • Docs
  • Mail
Policy review · Quarterly · first Monday

Theo

Hiring

Writes the job post, screens applicants against your scorecard, and books the interviews.

  • Careers page
  • Mail
  • Calendar
Applicant digest · Weekdays · 5:00 PM

Nell

Operations & finance

Keeps the numbers ready: the month-end close, invoices, runway and the investor update.

  • Payments
  • Sheets
  • Mail
Investor update · Monthly · 1st at 9:00 AM

Architect

Your workspace partner

Keeps the crew organised: who does what, what is waiting for you, and what should change. It proposes; you approve.

Works with your tools.
Builds the ones you're missing.

Connect what you already use

Connected apps, HTTPS MCP servers and OpenAPI tools. Each bot gets only the tools you grant it, and credentials stay in the encrypted secret store.

  • Help desk
  • Mail
  • CRM
  • Calendar
  • Social
  • Code
  • Web
  • Docs
  • Careers page
  • Payments
  • Sheets
  • Anything with an APIMCP or OpenAPI

Build what isn't there yet

Pip builds landing pages, internal tools and prototypes in an isolated computer, then hands you a working preview to review.

halden-preview.one.app/waitlists
Halden · WaitlistsFull classes, filled.From $49 a month · 14-day trial

How you'll use it.

It starts with a conversation, not a setup project.

Tell One about your company

Add your model key, then share your deck, docs and website, or just talk it through. You review what One learned before any bot uses it.

Get a crew for the work

The Architect proposes a bot for each job you want off your plate. Each has one responsibility and only the tools you allow.

Hand off work, approve what matters

Message a bot or put the work on a schedule. It works in an isolated computer and asks before anything goes out.

Models and pricing

Your models.
Your keys.

Bring your own API keys and use any compatible model provider, hosted or self-managed. Switch whenever you like; your provider bills model usage directly.

All 7 bots use Hosted provider.

$40 to start.
Less every month you stay.

$40.00/month
Month 1 · Your starting price
  • 1,000 included credits
  • Bring your own API keys
  • $22.75 a month from month 12, for as long as you stay
  • Or $240 billed annually

Cancelling resets the schedule.

Questions founders ask.

Does anything go out without my approval?

Not unless you allow it. Before a bot uses a tool that acts outside One, such as sending an email or publishing a post, it asks. You can allow it once, always allow that tool, or deny it, and change your mind later in the bot's settings.

Can One build my product?

A builder bot makes landing pages, internal tools and prototypes in an isolated computer and gives you a working preview. You stay in charge of your product's code and releases; managed publishing is still in development.

Which models can I use?

Any compatible provider you connect, hosted or self-managed. You add the key once in your model settings, and you can switch at any time without rebuilding your crew.

What will I pay for models?

With Creator you bring your own API keys, so your provider bills model usage directly. Your One plan and its 1,000 included credits are separate from that bill.

Is this for a solo founder?

Yes. Creator is made for one founder with a crew. When calls and customers grow, Business adds unlimited voice-agent usage, 10× the workspace resources and priority support.

Where does my data go?

Your files and context stay in your workspace. Requests you send to external model, speech or connector providers are processed by those providers. How data moves